NEW YORK, NY — Revo, the performance eyewear company known for its high-quality sunglasses, announced a new direct sales structure for the optical channel through a unique partnership with Launchpad Vision, a commercialization services company dedicated to accelerating innovation in the eyecare industry. This collaboration will enable Revo to work directly with the Eye Care Professional (ECP) community and underscores Revo’s commitment to enhancing access to leading-edge technology for eye care professionals as the brand celebrates its 40th anniversary.
Launchpad Vision, with a seasoned 12-person sales team boasting over 100 years of combined experience, brings personalized support and a deep understanding of optical industry dynamics to its partnerships. By leveraging Launchpad’s expertise, Revo aims to create stronger connections with optometrists and their patients, further establishing its role as a trusted leader in polarized lens technology and increasing its penetration of the optical channel.
“As we celebrate our 40th anniversary, Revo is thrilled to partner with Launchpad Vision and embark on an exciting new chapter,” said Cliff Robinson, CEO of Revo. “With this collaboration, and our new ventures globally, Revo will now have direct ECP distribution in every major market around the world. Revo’s rich heritage of innovation and Launchpad’s unparalleled expertise in the industry ensures that more ECPs and their patients have easy access to Revo’s groundbreaking NASA-based lens technology. Combined with our golf and specialty distribution and our retail stores in NYC and Barcelona, Revo is now well-positioned to continue as an industry leader and bring our lens experience to our partners and our fans around the world.”